Episode 26

Why Most Businesses Fail at Marketing—and How to Fix It

Published on: 8th February, 2026

This episode of Black Men Sundays is a no-nonsense marketing masterclass with John Dwyer (JD), founder of the Institute of WOW and the strategist behind campaigns for Michael Jordan, Disney, KFC, Warner Bros., and Jerry Seinfeld.

JD breaks down why most businesses fail at marketing, why discounting is a losing game, and how direct-response and incentive-based strategies can generate massive, immediate demand. From global campaigns to simple ideas that produce avalanche-level leads, this conversation is a blueprint for entrepreneurs who want customers now—not excuses.

Tune in now! Black Men Sundays is ranked #9 of the top 80 Black Wealth Podcasts on https://podcasts.feedspot.com/black_wealth_and_investing_podcasts/

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About the Podcast

Black Men Sundays

Real conversations about wealth, business, ownership, and legacy. Helping you make smarter money moves and build something that lasts.

Black Men Sundays is a financial literacy and wealth-building podcast hosted by Corie Murray, featuring real conversations with entrepreneurs, investors, executives, authors, financial professionals, and business leaders.

Each week, we break down the strategies, lessons, and money moves that can help you build wealth, create opportunities, own businesses, and build a lasting legacy. Conversations cover financial literacy, entrepreneurship, investing, real estate, retirement planning, relationships and money, business ownership, leadership, mental health, and generational wealth.

Whether you're working toward your first financial milestone, growing a business, building an investment portfolio, or preparing the next generation, Black Men Sundays connects you with people who have built, invested, led, failed, learned, and succeeded along the way.

Real Conversations. Real Solutions. Real Growth.

New episodes every Sunday at 8:00 AM ET.

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About your host

Corie Murray

Corie Murray is the host and founder of Black Men Sundays, a financial literacy and wealth-building media platform featuring conversations with entrepreneurs, investors, executives, authors, and business leaders. A five-time Emmy Award-winning broadcast journalist with more than 25 years of experience in media and storytelling, Corie brings that experience to conversations designed to help audiences build wealth, create opportunities, own businesses, and build lasting legacies.

Through Black Men Sundays, Corie explores financial literacy, entrepreneurship, investing, business ownership, relationships and money, retirement planning, personal growth, and generational wealth—connecting audiences with practical insights from people who have built, invested, led, and learned along the way.